Blue Star Taxis – Review Tracker System

Blue Star Taxis Christchurch, a prominent taxi service provider, aimed to address their
reputation management issues by implementing a Referral Tracking and Review
Management System. Their goal was to not only improve their online reputation but also gain insights into customer feedback and the performance of individual drivers.

Referral Tracking with QR Codes

• Driver-Specific QR Codes: Each driver received a unique QR code, displayed inside taxis and on ID cards.
• Seamless Distribution: An admin friendly QR code printing feature ensured consistent branding and easy rollout.

Google Review Integration

• Google API Connection: Reviews were pulled directly into the dashboard for real-time monitoring.
• Instant Insights: Management could track new reviews as they were published.
• Data Visualisation: Graphs and charts highlighted review trends and rating distributions.

Facebook Review Management

• Social Review Tracking: The system captured and displayed Facebook reviews alongside Google feedback.
• One Dashboard, All Reviews: A consolidated interface simplified monitoring and responding to customer feedback.

Review Cards for Drivers

• Professional Business Cards: Each driver was equipped with a custom review card, complete with QR code, booking info, and contact details encouraging customer feedback and loyalty.

Enhanced Customer Experience

• One-Scan Review Process: Customers could instantly leave reviews via QR codes, boosting participation.
• Faster Response Time: With centralised review management, Blue Star Taxis could respond quickly and strengthen customer relationships.

Cloud-Based Infrastructure

• Scalable & Flexible: Hosted on secure cloud architecture, the system supports growth and remote management.
• Data Security: Robust security protocols ensured compliance with privacy and data protection standards.

Analytics & Reporting

• Comprehensive Reports: Insights into referral traffic, review volume, customer sentiment, and overall satisfaction.
• Driver KPI Tracking: Monthly reports allowed management to evaluate driver performance and align targets with customer expectations.

The Referral Tracking and Review Management System transformed the way Blue Star Taxis Christchurch manages its reputation, customer relationships, and driver accountability.

By partnering with iClick, a New Zealand based software development company, the taxi provider achieved:

• Higher customer engagement
• A stronger online reputation
• Smarter business decisions through analytics

If your business relies on customer trust and service excellence, it’s time to invest in a solution that puts reputation and customer feedback at the centre of growth.

iClick is a bespoke software development and integration company with operations across New Zealand and Australia.

We specialise in building tailored solutions from web platforms and mobile apps to cloud systems and integration with tools like Xero, HubSpot, and third-party APIs.

With proven expertise in industries ranging from transportation and logistics to healthcare, retail, and manufacturing, we help businesses scale with secure, scalable, and future-ready technology.